Portfolio · 7 projectsStrategy · Design · Pitch

Aswin Aji Purushothaman

Design and business strategist in Dubai. Concepts that hold up in front of a CEO and a CFO.

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How I work

Good-looking is the minimum. The work has to make a decision easier, a pitch stronger, and a business case clearer.

Strategy and design are one practice here. Every concept is built to survive a CEO's questions and a CFO's spreadsheet.

Approach

Four moves, every project.

01 · Context

Map the client, the market and the constraint before a single layout is drawn.

02 · Insight

Find the one finding that changes the brief, and say it in a sentence.

03 · Design

Shape the concept so every choice traces back to that insight.

04 · Outcome

Pitch it to the people who decide, and track what happened next.

Selected work · 4 of 7 projectsConcepts that reached the room.

01 · Partnership strategy

Banco Alimentare

A fundraising and awareness partnership for Italy's food bank, built around the Milano Cortina Winter Games. Pitched to Banco Alimentare, who adopted the strategy for their future campaigns.

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02 · Product strategy · Safety

Guider

A guided LED floor that shows warehouse workers where it is safe to walk, lift and work. Pitched to the CEO and CFO of ASB GlassFloor. Placed third, considered for R&D.

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03 · Venture strategy

Skotch Bonet

Restructuring Bash Hesnef's sister agency around a paid 10-day diagnostic sprint for early-stage founders. My Master's thesis, now a live prototype in the UAE.

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04 · Climate · Business model

CarbonKind

Carbon capture for India's brick kilns, turning captured CO₂ into carbonates industry can buy. Won Best Ideation and Concept at a sustainability forum.

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All 7 projects →

Three things, one practice. Each one tied to a decision a client has to make.

Concept render of a flagship store in front of Milan's Duomo

A pitch you can picture: the Duomo flagship for Banco Alimentare

Business strategy

Market and client mapping
The business case behind the brief
Success measures agreed up front

See it in Skotch Bonet → 02

Design concepts

Concepts tied to one clear insight
Spatial and product thinking
Visuals built for the pitch room

See it in Guider → 03

Pitch and proposals

Decks and tender responses
Briefs for architects and partners
Rehearsed for the hard questions

See it in Banco Alimentare →

Start a brief

Pick up to four. Send me the brief.

Tap what you need. Each pick drops into your brief, and "Send my brief" opens an email with it already written.

Your brief

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0 of 4 picked Send my brief

Context

Client and market map. Deliverable: a one-page read of the situation.

Insight

The finding that changes the brief. Deliverable: the insight in one sentence.

Design

The concept, shaped around that insight. Deliverable: concept and visuals.

Outcome

The pitch and what follows. Deliverable: deck and a measure of success.

About

I work where design meets the business case.

Design and business strategist at Bash Hesnef Interiors Design LLC in Dubai. My client projects have been pitched directly to executives, and two of them were taken further by the client.

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