Guider
A guided LED floor that shows warehouse workers where it is safe to walk, lift and work.
ASB GlassFloor builds glass floors with LED lighting inside them. Working with Politecnico di Milano and Antwerp Management School, our team of six pointed that technology at a new problem: warehouse safety.
Warehouses today rely on anti-slip floors, signage, training, helmets and inspections. None of them warn a worker in the moment.
Warehouses don't lack safety rules. They lack real-time hazard alerts.
- Warehousing has the highest injury rate of any industry (GAO analysis of Bureau of Labor Statistics data, 2024).
- Injuries come from contact with machinery and hazardous substances, overexertion, and falls and slips.
- The cost goes beyond safety: lower performance, slower tasks, errors and high staff turnover.
- How might we enhance workplace safety in warehouses to protect employees and streamline operations?
Guider turns the warehouse floor into a guidance system. Sensors and cameras track movement and activity, software decides what each person needs to know, and the floor shows it right where they stand.
- Colour-coded visual cues: red rings for restricted areas, green paths for safe routes.
- Alerts for incorrect lifting, unauthorised access and unsafe machine use, with machinery locked after repeated unsafe behaviour.
- Tasks assigned dynamically, plus information about packages and machines at the point of use.
- A test arena where clients bring a problem, simulate it on the floor, and collect data before rolling it out.
Pitched to ASB GlassFloor's CEO and CFO. Guider placed third and was considered for further development in R&D.
- €3.4MFive-year revenue forecast in the pitch, from panel rental and maintenance