01The brief
A startup concept: a pocket-sized device and app that runs lab-grade blood tests anywhere, in real time.
The brief was to build the business strategy: where it competes, for whom, and how to prove it works.
02The insight
People don't want a better lab. They want to skip the appointment.
- Labs and hospitals compete on accuracy. Patients pay for it in waiting time, commutes and paperwork.
- Glucose meters show that portable devices can earn clinical trust: lab-grade results at the point of care.
03The concept
A Blue Ocean strategy. Eliminate appointments and waiting time, reduce commutes and formalities, raise accuracy and accessibility, and create real-time results you can take anywhere.
- Six Paths analysis across industries, buyer groups and time trends.
- A value proposition canvas and business model canvas for B2C and B2B (hospitals).
- The hypothesis to test: people will rely on NanoLabs to test their blood anywhere, anytime.
- The MVP: a beta device placed in hospitals to gain traction and produce comparable real-world data.
04The outcome
Business strategy and MVP plan for a Master in Strategic Design course.