Work · 06 of 7
Magenta AI
AI that helps teams communicate with clarity and trust, from onboarding to handover.
01The brief
Deutsche Telekom's brief was Living with AI. We focused on work, because when work life is out of balance, so is home life.
Secondary research and interviews pointed to the same place: people at work feel disconnected, even in a full team call.
02The insight
Teams don't lack tools to talk. They lack the emotional context to be understood.
- Over 60% of employees report feeling emotionally disconnected at work (Gallup, State of the Global Workplace 2022).
- 41% of remote workers feel lonely, and 71% struggle to build relationships virtually.
- Only 12% feel onboarding is effective, and only 37% ensure smooth handovers.
- How might we help teams communicate with clarity, empathy and trust, no matter where or how they work?
03The concept
Magenta AI: support, not substitute. It works in the background across three moments of working life.
- Onboarding: expert knowledge repositories that answer new hires' questions and flag what they haven't understood.
- Connection building: reading tone and context in text, voice and video, so stress doesn't go unnoticed between remote colleagues.
- Moving forward: guided knowledge capture when someone leaves or changes role, so expertise isn't lost.
- Opt-in and transparent by design, with an implementation plan across UX, data, HR and legal.
04The outcome
Pitched directly to Deutsche Telekom's Head of CX Insights Research, who backed it and passed it to DT's in-house CX team to adapt for Magenta AI and develop further.